Collection: Schwalbe

In the first decades after the Second World War, the bicycle tire was considered an interchangeable mass product that could practically not be improved on. In the 1980s, cycling re-established itself as a popular trend as more and more people got back on the saddle. It was in this context that Schwalbe – established in 1973 – emerged as a standard-setter in the bicycle tire market. The launch of the legendary Schwalbe Marathon tire in 1983, with its unprecedented mileage, was met with great enthusiasm by keen cyclists, bicycle dealers and trade journalists.